Racer Worldwide is a fashion brand driven by progress, disruptiveness and originality.

Founded in 2017 in Estonia by Mihhail Zigadlo, who was still in high school at the time.

The project quickly grew to be one of the fastest growing international Gen Z brands. Made by youth for youth, Racer is redefining consumer - designer interaction and experiment with communication and business models that nurture creativity. Internet culture and social media is rapidly increasing the speed of the fashion cycles. Racer design ethos is thriving in the age where the style boundaries are becoming loose, where trends are merging into one. Producing products and visuals that are beyond the usual categorisation, yet so familiar and enjoyed by the new generation.


Marking its biggest milestone yet, Racer made its Paris Fashion Week debut on June 22nd with the FW24 "Core Memory" runway show - featuring 37 handcrafted looks that explored post-Soviet youth nostalgia.

Expanding its creative footprint, the brand continuously pushes cultural boundaries through collaborations with global brands such as New Rock, Monster High, Rock Revival and Barragán.

More:

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎Visuals ‎ ‎‎ ‎ ‎Paris Runway

Collaborations‎ ‎ ‎‎ ‎ ‎Makeover Show

For press, career, styling requests and collaborations: work@racerworldwide.net